There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants themselves, offering businesses valuable data about their customers and a way to reach them.
Social media helps get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience.
So just how can your business benefit from social media? Here are some important key points.
1. Gain valuable customer insights
Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram (source blog.red). With using social platform analytics you can discover a large amount of data about your customers in real time. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.
Through businesses actively engaging daily on social networks and researching the analytics, you can gather relevant customer data and use that information to make better business decisions.
2. Increase your brand awareness and loyalty
When you exist on social media, you make it easier for your customers to find and connect with you. Therefore by connecting with your customers, you’re more likely to increase customer retention and brand loyalty.
3. Run targeted ads with real-time results
Most social media platforms now offer ads, these are an inexpensive way to promote your business and distribute product content. They also offer powerful targeting options so that you can reach the right audience. You can target your audience based on location, demographics, interests, behaviors and so on. With social ads you can also track and measure your campaign in real time.
4. Generate new leads and conversions
Social media increases sales and customer retention through regular interaction and timely customer service.
5. Provide rich customer experiences
Most customers nowadays expect your business to automatically be on at least one social media platform. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support.
6. Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be in Google’s search engine results page.
This increased ranking also benefits your websites SEO.
7. Using social media for business boosts your site’s SEO.
Search engine crawlers know which pages are consistently earning traffic and which are just forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
8. Find out what your competitors are doing
Another bonus with social networks monitoring you can gain important information about your competitors. This kind of information will allow you to make strategic business decisions to stay ahead of the competition.
9. Share content faster and easier
Time is no longer an issue. With the help of social media, all you need to do is share your content on your brand’s social network accounts and your promotion has reached your customers in seconds.
10. Build relationships
Social networking isn’t just about promoting your company’s sales pitch. Social media gives you the opportunity to enrich relationships with your customers as well. This kind of social dialogue between brands and customers is something traditional advertising cannot achieve.
Get started and grow your business today
As you can see social media marketing has a number of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.
Are you ready to start gaining the benefits of social media for your business? Our Digital Marketing team Resolution Television can help create and schedule posts, engage with customers, and monitor your success for you.
Find out more contact us at firstname.lastname@example.org
Or give us a call on 01724 376002 and see how we can help your business succeed.
The article was published at 10 Reasons why your business should use digital marketing