
Driving customers to your website, is extremely important for an ecommerce business.
There’s no question that it can be incredibly tiring to find the best ecommerce software for your business.
With all of the different choices out there it can be an overwhelming experience.
Especially if you’re a business owner who isn’t entirelysure what you should be looking for in the first place.
Here’s some good news. We’ve made things easier for you!
Here’s a run down of all of the features you should be on the hunt for when looking for ecommerce software, as well as how these features will help benefit your business.
SEO Features Every Ecommerce Platform Should Have
1. Dynamic XML Sitemap Capabilities
This one will save you tons of time and a lot of headaches. When you choose an ecommerce software that allows you to easily and instantly create an updated XML sitemap, you’re going to be able to easily maintain your site from one single access point once it’s set up. This is incredibly important when it comes to ecommerce since you’ll likely be moving, deleting, updating and changing products and services often. Having a dynamic XML sitemap allows you to do this effortlessly on your own. Once you have your sitemap all up and ready to go, make sure that you submit your “new” site to Google and Bing Webmaster tools (and any other search engines that you think are relevant) so that they can immediately index your content and make sure that it shows up in the search engines ASAP.2. Customized Meta Tags
A surprising amount of ecommerce software platforms don’t allow users to change meta tags as far down as they need to go. When it comes to having an online storefront, you need to have the ability to continually change your meta tags right down to the product level in order to really optimize your pages. The last thing you want to do is choose software that only allows you to change the meta data for a product once. There are a number of reasons why this is bad.-
- You may want to make changes to meta description, meta tags, meta keywords to increase page rankings.
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- You may want to make the meta tag more descriptive so it aligns with top keywords
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- Make changes so you don’t end up with duplicated content on your site (which could result in a penalty from Google).