
Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back content expert Robert Rose from the Content Marketing Institute as he leads a discussion on the current state of content marketing and clarifies the essential content strategies companies need to practice to elevate and separate their content from the chaff.
Summary:
- Recent research from the Content Marketing Institute indicates 55% of companies employ one to two people to handle content for their entire organization, which poses a scalability issue.
- Content itself isn’t valuable – its ability to resonate with and impact your audience is.
- Creating valuable content requires creating an engaging, worthwhile experience for your audience that holds their attention over time and compels them to engage with subsequent published content.
- “The content is not oil, content is coal. It is a simple commodity, a raw material that if you don’t do anything with it, if you don’t actually synthesize it into something useful, it’s not going to actually have any value at all.” – Robert Rose
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- Robert Rose: LinkedIn
- Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn