You might be wondering what exactly a digital transformation is. It’s not just converting bricks and mortar stores into websites. Nor is it simply adding a digital marketing plan to your existing print advertising strategy.
Digital transformation is the constant process of building and updating your digital strategy centred around the needs of your business and customers. Essentially, it’s fully embracing digital.
This is what digital marketing agency Emote Digital
have zeroed in on when it comes to helping businesses thrive. By fully embracing the benefits of everything digital can do, Emote Digital knows that you can unlock a level of potential unseen before.
By the end of this article, you’ll have a greater idea of just how these steps work to transform your business and the important role a digital transformation plays in the success of your brand.
Step 1: Diagnosis, Do You Need a Digital Transformation?
In this day and age, you need to be digital to compete. It’s that simple. You might think that because you already have a website that that’s all you need to do, but the reality is it may not be enough. Especially if you want to outdo your competitors.
- Are you aware that you need more of an online presence?
- Do you need help moving your business online?
- Are there internal stakeholders in your business that need convincing to embrace digital?
- Are you scared of becoming irrelevant?
- Are your competitors doing things you’re not?
- Are you excited to see what a digital transformation can do?
If you answer yes to any of these questions, then the diagnosis is clear. You’re ready for a digital transformation.
Step 2. Enter the Discovery Phase
The first step of the digital transformation process. This is when the team at Emote Digital sits down and engages with your business.
Their team of strategists and experts do a deep dive into the inner workings of your business and survey all the moving pieces in order to give accurate recommendations.
As the client, it’s your job to have everything lined up. All the numbers, research, previous strategy, pain points need to be ready to be accessed. Getting everything on the table from the beginning helps everything to run smoothly later on.
The next three steps all actually fall under this Discovery Phase. They are the three critical stages that need to be completed before moving into action.
Step 3. Immerse
Total immersion. Understanding you and your business through strategic planning, reporting and presentation. One thing Emote emphasises they do that often seems to be missed is this: they listen.
This is the stage where your business airs everything you’re having issues with, your goals, plans and where you want to be. The expert recommendations will come later. For now, Emote simply listens.
Remember, the more that is flagged at the start, the more in-depth the developed strategy will be.
Step 4. Define
Narrowing in. Here, Emote takes what was delivered in the previous step and zooms in.
This step involves defining the problems that need to be solved by delivering audits, analysis, research and recommendations. After listening, this is the response. The expert opinion. This step is when the wealth of experience and expertise comes into play.
This is where often a third party looking into your business can be astronomically more useful than trying to define problem areas for yourself. Often if you’re too close to the issues it can be hard to see the bigger picture. That’s what the define step is all about, identifying problems in relation to the business as a whole.
Step 5. Develop
The solution. This step is where Emote presents their strategy which addresses the previous two steps.
At this stage, there’s nothing unexpected. The problems are laid out along with their solutions in a presentation. It’s a clear and actionable plan with steps to follow that will get results. This is the exciting stage when you can see your full potential.
Often this step is particularly useful when convincing stakeholders of your business that have otherwise not clearly seen the benefits of moving to digital. When solutions are spelled out clearly with easy-to-follow deliverables, you’re more likely to see success in convincing key stakeholders of your business.
Step 6. Outcomes
The next step is seeing the digital transformation strategy deliver amazing outcomes, whatever this looks like for your business.
It might be definable outcomes like higher conversion rates, but it also might be something harder to define, like your business running more smoothly and everything just making sense.
For Suzuki Motorcycles, this looked like revolutionising the way they sell their bikes. Emote Digital revamped their website but didn’t stop there. They implemented a digital strategy that empowers Suzuki dealerships to sell more. They also made it easier for customers to shop on the site and customise their own bikes. This digital transformation was so successful as all key players were considered. Suzuki, their dealerships and the website users all benefited from a transformation.
As another example, Emote Digital’s client Bakers Delight has also undergone a digital transformation. The incredible outcomes of this include an improved website and expanded offerings that benefit from the implementation of online features. This then led into a successful paid and organic strategy across search and social that is managed on an ongoing basis. Emote was able to inspire Bakers Delight to innovate and think bigger for the future. That’s the power of a digital transformation.
Step 7. Monitoring and Updates
Like any service Emote Digital offers, they’re all about tracking. Monitoring the numbers and results and tweaking as you go to ensure optimal results. Digital transformation is no different and should be thought of as a continually optimising process.
The article was published at 7 Steps to Create a Successful Digital Transformation Strategy