Content marketing isn’t something you should do randomly and hope for the best. Whether online engagement is something you’ve been doing for a while or you’re just getting started, there are some things to keep in mind when putting together or fine-tuning your content marketing strategy. Below, you’ll find ten simple strategies to consider, provided by Saba SEO, one of the most experienced and innovative marketing companies in San Diego.
1. Keep It Short
Yes, there’s a place for longer content, and some searchers do appreciate having this option. However, there’s research suggesting most people prefer a short-and-sweet approach to content, especially with anything that gives a general overview of your business, products, or services.
2. Get Visual
More than 60 percent of people say they recall visual content after three days, which is just one reason a successful content strategy is one that’s visual. From infographics to video and high-quality photos or graphics, there are many options with visual content.
3. Keep It Informative but Fun
While there are some exceptions, people generally prefer to read, view, and share content that’s informative yet casual, light, or fun. At the very least, make an effort to stay positive with the content you present to encourage sharing and engagement.
4. Optimize Your Content for Search Engines
Another simple content strategy involves optimization, which means doing research to see which keywords to focus on as you prepare and present content. Optimization also involves internal and external links, meta descriptions, title tags, and other SEO basics.
5. Strive to Go Viral
If you tap into trends or showcase some amazing stats or visuals, you’ll be more likely to benefit from a viral content strategy. In fact, many smaller businesses have used this tactic to boost visibility and revenue.
6. Follow Your Target Audience
A common content marketing mistake is to randomly put content out there with the hope that the intended audience will find it. You’ll be more successful if you dive into your stats to see what online-accessible mediums your audience naturally prefers. For instance, your target audience might prefer Pinterest and Instagram over Facebook if your brand is more visual in nature.
7. Choose Quality Over Quantity
Cranking out a bunch of subpar content isn’t going to do you any favors. You’ll be more likely to see the desired results with a content marketing strategy based on high-quality, relevant content. Even if it takes a bit longer to produce high-quality content, your audience will appreciate it more.
8. Focus on Your Niche & Location
A content marketing strategy that’s successful is one that’s highly focused. Even if your business is in a popular field, industry, or niche, you’ll benefit from narrowing your focus as much as possible. Another way to do this is to get location specific. This also reduces your competition and boosts your odds of winning over local searchers.
9. Reach Out to Influencers
“Influencers” are simply people with a large online following or individuals with reputations for keeping their audiences’ needs in mind. Tools like Upfluence and Crowdfire can help you find influencers specific to your niche who may be willing to promote your business or share your content with their audiences.
10. Analyze Everything
A successful content marketing strategy is also one that’s based on knowledge and data. Fortunately, it’s easy to see how content is performing with tools like Google Analytics and Google’s Search Console. All major social and blog platforms also give you access to detailed metrics and content results.
The content marketing specialists at Saba SEO, a premier San Diego SEO
agency, can help you develop a winning marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. Our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.
This article was originally published on 10 Basic Tips for Effective Content Marketing